Alitalia cabin crew went to work for the first time today with a new uniform that was unveiled just three weeks' ago to global acclaim for its stylish and elegant Italian design. The first cabin crews to wear the striking new uniforms in red and burgundy colours took to the air from Rome Fiumicino, Milan Linate and Milan Malpensa airports. Alitalia has rapidly and effectively managed a complex distribution project to deliver more than 50,000 items of clothing to 3,600 cabin crew.
Aubrey Tiedt, Alitalia's Chief Customer Officer, said: "This is an enormously exciting and significant day for our cabin crew and our customers will love the distinctly Italian look of our new uniform. The global aviation industry's norm is to take six months from public unveiling to actually being a reality for staff so I'm incredibly proud that we've got it down to less than one month because it shows our desire to be the best airline in Europe and one that puts its customers first."
The 1,500 ground staff at Fiumicino, Linate and Malpensa airports will start to wear their new distinctive green and charcoal grey uniforms from 16 June, the same day that Alitalia will start to fly a new route to Mexico City from Rome.
The new uniform, titled the 'Alitalia Collection', is the airline's first new look for its air and ground staff for almost 20 years and it was created by Milan-based haute couturier Ettore Bilotta.Tailor made by a team of nearly 500 throughout Italy, his inspiration came from glamorous and iconic Italian fashion designers in the 1950s and 1960s.