Alitalia has revamped its in-flight magazine Ulisse with a new look, design and publisher and the first edition is available from today on board its fleet of aircraft. News and feature articles will continue to promote Italian excellence in fashion, culture and cuisine but restyled graphics will provide a more modern look and feel to the monthly publication.
Editorial content and advertising will be provided by Sports Network, the group led by Roberto Amodei, with reporting carried out by a team of experienced writers directed by Andrea Brambilla. Alessio Vinci, Alitalia's Senior Vice President Corporate Communications, is the magazine's Editorial Director. The new Ulisse was created by Carlo Verdelli and curated by Art Director Massimo Zingardi.
It was launched in February to a large audience of advertisers and business leaders in Milan by Alitalia Chairman Luca Cordero di Montezemolo.