Alitalia launched today its new communication campaign, which focus on the network of 1,000 destinations offered by Alitalia together with its partner airlines part of SkyTeam and Etihad Airways Partners, both groupings in which Alitalia plays a pivotal role.
The campaign shows on television, radio, print, billboard, airports and will be accompanied also by a strong digital component of the web and social networks.
The campaign also includes a major investment in the United States and Germany, two strategic markets in which Alitalia is investing to promote its home country, where it operates in 26 cities, as a business and tourism destination.
By June 2016 two major destinations - Santiago, in Chile and Mexico City - will add to Alitalia’s fast growing intercontinental network. Furthermore, thanks to Etihad Airways and its hub in Abu Dhabi, Alitalia offers today a huge network of services to and from the Indian subcontinent, Asia and Australia.
The new campaign was conceived for Alitalia by Leo Burnett creative executive directors Francesco Bozza and Alessandro Antonini and media planning was organised by Starcom.