Alitalia and Etihad Airways, the Official Global Carriers of Expo Milano, which took place under the theme ‘Feeding the Planet, Energy for life’, are proud to have welcomed more than 350,000 visitors to their joint pavilion.
The success of the Alitalia - Etihad Airways pavilion was due to the many attractions on offer, including three flight simulators which saw 22,000 people “take to the skies” to experience the thrill of flying a plane, taking off and landing on runways around the world with the help of an instructor.
In the six months of the Expo Milano, Alitalia and Etihad Airways organised more than 70 events in their spectacular location. One of the highlights was the visit of Samantha Cristoforetti, European Space Agency astronaut and star of Mission “Futura” of the Italian Space Agency.
Also, 27 celebrity chefs visited the pavilion, including Carlo Cracco (as testimonial of San Carlo, partner of Alitalia), Davide Oldani, Gabriele Rubini, known as Chef Rubio and Chef Khulood Atiq from the United Arab Emirates.
The pavilion hosted 622 cooking shows through the support of its Tourism Partners and Etihad In-flight Chefs.
More than 13,000 players participated in the game, "Tang the World" in Hall Alitalia and Etihad Airways with lucky prizewinners flying away with air tickets to many destinations, including Seoul, Perth, Muscat, Tokyo, Buenos Aires, New York, Miami and Abu Dhabi.
Ariodante Valeri, Chief Commercial Officer, Alitalia, said: “Expo Milano has been a fabulous event for both Alitalia and Etihad Airways and the number of visitors we received in our pavilion far exceeded our expectations.
“The exposition gave us a wonderful platform to showcase the new Alitalia-Etihad Airways partnership to a local, national and international audience.”
Peter Baumgartner, Chief Commercial Officer, Etihad Airways said: “We were honoured to be a part of EXPO and to have had the opportunity to contribute to such a remarkable journey, engaging the world through education and the exchange of knowledge and to have had the opportunity to inspire people to take action on global matters such as food and energy sustainability.
“The success of our pavilion is the result of a shared vision and partnership between our two airlines and the passion and commitment of our dedicated and talented staff. Together, we have showcased the pioneering Etihad Airways and Alitalia brands, and the best of the UAE and Italy to visitors from all over the world.”
“We look forward to continuing this journey when EXPO comes to the UAE in 2020.”
Alitalia - Etihad Airways’ two-storey pavilion was located next to Palazzo Italia and measures 1,150 square metres