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THE BRAND
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THE BRAND
The Alitalia logo in its various forms has always summed up the values of history, safety and “Italian-ness” as an emblem of spontaneity and warmth.
When Alitalia was founded on 16 September 1946, the first logo was
the “Freccia Alata”, a winged arrow representing speed. Today, the
“Freccia Alata” graphic emblem has become a symbol of loyalty and
is used by the MilleMiglia programme for its prestigious frequent flyer
club.
Twenty-two years later, the classic Alitalia logo was designed in 1969
and immediately became the Company’s distinctive image all over the
world, thanks to the strong visual impact of the stylised “A”, the colours
of the Italian flag and the image of a plane’s tail rudder, formed by the
letter A.
In 2005, a calculated restyling operation was carried out on the logo
to give it a more up-to-date look. The core elements were maintained
– the stylised “A” and the colours – as a link with the Company’s history,
tradition, and Italian-ness. But the image was given a more dynamic
shape, sloping backwards slightly, and the colours were made stronger
and more sharply defined.
The graphic approach used for the restyled logo was applied wherever the Company comes into contact with customers, starting from the aircraft livery, with the aim of giving the whole service chain – on the ground and on-board – an unmistakable image, especially for the new features: a more functional and attractive design for Freccia Alata lounges, the quick check-in machines, the Internet site and web services, as well as on-board materials. | | |
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